Bee cheng hiang case study

Bee cheng hiang hq

We can still consider 'twenty-something's and teens as our potential customers as they also tend to consume other types of sweet and savory snacks. Its development is very much shaped by the changes of the environment and in this paper; we will see how the business adapted itself and overcame the odds. Even the festive season have started being associated with Bakkwa due to the characteristics imparted to it by this brand. In , the recently added item to bakkwa range is the traditional sliced pork which tastes like bacon with tough meat and good sweetness. Furthermore, these advertisements could be done in conjunction with the sales promotion to further create awareness of the product through word of mouth of the promotion as well as experiences of the product. Moreover, local businesses may also try to imitate and sell the same products Bee Cheng Hiang provides. During those days, preservation of excess meat from festivals and banquets posed a challenge to the people. The goal may sound too ambitious and unrealistic to accomplish in a timely manner, however, we feel that it is achievable through product innovation and customer satisfaction in the new environment.

When entering the US market, Bee Cheng Hiang would aim to position itself as a provider of perfect high quality Chinese culture based snacks for special occasions that promote family love and bonding as well as a perfect snack for casual consumption by individuals and families in the US.

It is second most expensive item next to pork belly. These would advertisements would be implemented a month before entering the US market to create awareness and aim to create hype following our entering of the market. We would also open some outlets at certain places in the US which we feel there would be demand for out products such as places like Chinatown.

Bee cheng hiang case study

Teo Swee Ee is a Singaporean, he was able to address the needs of the Chinese who migrated into Singapore. Furthermore, these advertisements could be done in conjunction with the sales promotion to further create awareness of the product through word of mouth of the promotion as well as experiences of the product. Even the festive season have started being associated with Bakkwa due to the characteristics imparted to it by this brand. And their trust must be earned. However, because Bee Cheng Hiang is entering an entirely new market outside of Asia, there is a certain degree of uncertainty when trying to penetrate into the market and whether the products offered would be accepted as they are from Chinese origin. In this business profile of Bee Cheng Hiang Hup Chong Foodstuff Pte Ltd, we will look into the history of the business, how it survived the testing of time, then structure of the management and philosophy behind this traditional Chinese business. Dependent to a great extent on a single product Bakkwa. During such gatherings with friends and families, they usually snack and feast together whilst celebrating the occasion. Photo: Bee Cheng Hiang. As we can see from the table taken from the Vietnam Country Analysis report Datamonitor, , the total population of age segment made up about 35 million and so, we can assume that more than 9 million people will be regarded as urban population that BCH can identify as its potential customers in HCMH and Hanoi. Because at the end of the day, it is not 'bakkwa' that sells but the Bee Cheng Hiang brand name with its hygienic foods and beautiful packaging which the customers will reflect upon to make the purchase. Its development is very much shaped by the changes of the environment and in this paper; we will see how the business adapted itself and overcame the odds. According to this VALS framework Strategic Business Insights, , we can more or less identify them as "Achievers" because they are believed to be motivated, high on resources and favor established, prestige brands.

Since people above the age of 30 prefer most of its products, one core product that Bee Cheng Hiang can clearly depend upon is its Chiziban, which attracts more of the youngsters as Vietnam has a major population of young people who like to consume chips and crackers.

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Situational Analysis 3. Coupled with the uniqueness of this product from the Chinese culture, the pricing would reflect an exotic high quality product that symbolizes the importance and value of family and loved ones. However, "other sweet and savory snacks" category which includes jerky, scratching and dried snacks is very popular and well-known among residents as it has been around for so many years, and it still comes in as second in terms of volume sales in Vietnam, albeit hitting maturity.

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Positioning With unique recipe and state-of-the-art technology combined with over 80 years of experience, Bee Cheng Hiang is Singapore favorite brand.

Even the festive season have started being associated with Bakkwa due to the characteristics imparted to it by this brand. Its mission is "To be the leader in the retailing, franchising and distribution of bakkwa.

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Bee cheng hiang international marketing plan